What we do
What the plan can call on.
This page is not a menu. You bring a goal, the plan names the instruments it needs, and you never pay for one it doesn't. Here is everything it can reach for, stated plainly.
Be found.
When someone needs what you sell, the first job is being the name that comes up. In the search results, in the AI answer, in the feed, and in the hiring market.
SEO
Ranking for the searches that end in a job or a demo, not the ones that end in a blog visit. Local results included; that's where operators get hired.
AI search
ChatGPT, Gemini, and AI Overviews now answer "who should I hire" directly. We build the pages and the proof they cite, so the answer is you.
Performance marketing
Paid ads measured in what a customer cost to win, not what a click cost. Ours ran best in NALP's Edge newsletter, against the whole industry's.
Recruiting marketing
Searches for "landscaping jobs near me" have quintupled in five years. If crews are your bottleneck, marketing for hires is the marketing that pays.
Say it right.
Everyone in your market makes the same claims. Licensed, insured, reliable, on time. The words that get remembered are the second job.
Positioning & strategy
Why a customer picks you over the other three bids or the other three booths, decided before anything gets built. Most agencies skip this on the way to deliverables.
Copywriting
We write it, after talking to your customers, not just you. Every line read twice: once for what it means, once for what it signals.
Websites
Fast, clear, built to turn visitors into calls. Yours in name and logins from day one, and still yours the day you leave.
Stay in their head.
Most buyers aren't ready the day they find you. Being the name they remember when they are is the third job.
Email marketing
Sequences that get opened because they're worth opening. Timed to your seasons, not to a software calendar.
Newsletters
The slow build of being the voice an industry repeats. We run our own, and we'll run yours like we mean it.
CRM management
Your list is an asset most agencies leave to rot. Segmentation, hygiene, and follow-up that turn old quotes into new work.
Show up live.
Nothing converts like showing your work in real time. Putting you in the room is the fourth job.
Webinars
We built a webinar program that became a software company's primary lead channel, with registration pages converting at 75 percent. We know this machine end to end.
Events
Expo booths, field days, launches: planned, promoted, and followed up, so the conversations don't die in a lead-scanner export.
One more thing. Homeowners, property managers, and operators buying software are different buyers with different math. Every instrument above gets built for the one you're actually selling to, and we'll tell you if you're mixing them up.
What we won't sell you.
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01
Shared-lead platforms.
Leads sold to four contractors at once turn every conversation into a price fight. We won't run them, even if you ask.
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02
Instruments your plan doesn't need.
If email won't move your number, you won't find it in your plan, even though it's on this page. That's the point of having one.
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03
Vanity reporting.
If a line item can't explain what a customer costs, it gets cut. Impressions don't mow lawns and they don't book demos.
Start with the goal.
More customers, more demos, or more clients. Bring whichever one is yours, and the plan comes back naming which of these instruments it needs, what that costs, and why. If you agree, we run it.
Or write to us: khushi@truthtailors.com